Wednesday, 15 April 2015 23:12


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Are diamonds a good investment ?

  Why do you see signs in Jewelery stores "WE BUY DIAMONDS"?  People invest in all sorts of things from Real Estate, Stocks, Classic Cars and Diamonds. They are  comodity. Since 1934 prices have increased more than the rate of inflation thereby protecting the real value of capital. In recent years diamond prices have remained stable due to a benign inflationary period.  They  offer you financial privacy not available elsewhere. Unlike other investments a diamond investor has 100 percent direct ownership of a portable tangible asset. Diamonds require no ongoing management or upkeep. Nor do they draw property taxes or require liability insurance. Because the international demand for collectible diamonds greatly exceeds the supply they are easily liquidated anywhere in the world. Unlike other hard money investments, no government stockpiles diamonds and they have no control of or influence over the free market in which diamonds operate.  Should an investor so desire, investment grade diamonds Usually Larger sizes with Top Color and Clarity GIA or AGS Certified are preferred. However other certified diamonds such as HRD, IGI, EGL HONG KONG &  EGL-USA ARE Also AVAILABLE AT LOWER COST due to their Grading being more lenient. They can be mounted and worn in the mean time and enjoyed by the owner.

Diamond Direct Buy can Help you find the PERFECT diamond to invest in Contact me for a few options depending on your budget .

contact Anna This email address is being protected from spambots. You need JavaScript enabled to view it.

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 *DiamondDirect Buy or the owner of the site does not assume any liablity over diamond grading provided on the Certification a customer chooses to purchase.




Even GIA does NOT GUARATEE their Grading as it states so on their certificate ALL DIAMOND CERTIFICATES are a "SUBJECTIVE" opinion of the lab based on their equipment, and experience.  Different Labs Use different Gusidelines to determine the cut color and clarity  even though they use the same terminology as GIA , THEY ARE NOT ,ALL EQUAL .

Storage Wars (stylized as STORAGE WAR$) is an American reality television series on the A&E Network that premiered in December 2010.

The show features the auctioneering couple of Dan Dotson and Laura Dotson, as well as buyers. Dan and Laura purchased a ring from Anna at Diamond Direct Buy!

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Saturday, 22 February 2014 21:06


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Ok....So you started Ring shopping .... went to a few local stores and looked around online right. Are you Driving your self crazy yet ?

Lets talk about frequently asked question from customers looking to purchase a diamond or Engagement Ring

"What's the difference between EGL and GIA?"

Here are a few Facts:

1.Both GIA and EGL Certificates are two of the Most recognized Lab names here in the USA  However  ( there are also many others that exist) EGL-USA , IGI, HRD,AGS  etc....

2. Diamond Certificates are from Labs that outline the details of the stone, Both are recognized Labs which are distributed to Diamond Districts and Jewelry Stores across USA ,CANADA, AUSTRALIA and WORLD WIDE. Offered on Online sites and on Ebay.

3.They are both recognized in the industry and are more desirable than buying a diamond without any certification at all. But they are competitors and they are NOT THE SAME...... AS A EXAMPLE:  One of my jeweler colleagues once told me this.  If you want to buy a car  lets say you go to a Car Dealer who show you a 2013 Mercedes-Benz S-Class S550 VS 2013 Hyundai Equus -BOTH Black -4 door sedans with similar options. You look at both and test drive them. However you decide to buy the Hyundai, You love the way it looks and drives and the Price it's offered at. Can you then expect to go down the road to a Certified Mercedes Dealer and ask them to "confirm or Verify" your car is Exact as a Mercedes and worth Just as much?   This is what a lot of people do they buy a Gorgeous diamond online and then go to a local Jeweler who didn't sell them the ring to "Verify what a Great deal they got"  what do you think they will tell you or try and do?????when you ask their "OPINION" on your Deal"?


Going back to the certificates, ALL LABS use different Grading systems and diamond grading for mainly color and clarity is done at every laboratory not with machines but by the human eye. THEREFORE IT IS SUBJECTIVE. This is where they vary, and each Certificate even GIA will not offer any warranty as to their grading. ALL CERTIFICATED INCLUDE A DISCLAIMER ON THE GIA CERTIFICATE  WHICH STATES " THIS REPORT IS NOT A GUARANTEE OR VALUATION"  " IT is the Lab's "Opinion" which is SUBJECTIVE and Vary depending on persons, training,  eyes, and techniques and equipment used at the time of grading, lighting and many other factors.


4. A diamond Certificate can be compared to a "Birth Certificate" of a Diamond stating Details about the Diamonds 4 C's

5. A certificate alone will not describe how beautiful or ugly the diamond is in reality. Nor will it tell you if it sparkles ,No matter who certified it..... ONLY your eye can determine that FACT! Therefore that is why I offer the 3-Day inspection period from delivery to you, on any item I ship out. This will give you the opportunity to see it for yourself and make your own decision if you love it or not . Two diamonds with the exact details can still look different and be prices differently and THERE ARE NO TWO DIAMONDS THAT ARE IDENTICAL .




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