How to Buy an Engagement Ring ?

Most people feel that buying a Engagement ring is a Once in a "lifetime". In Most cases that is so ,.... however as a Private Jeweler I have noticed a different trend growing "Upgrading"as well for those who started off small and conservative, and now have financial means to invest in a bigger diamond .

For most  couples who star of smaller and are on a budget, the idea of choosing a ring she loves for a price you can afford can feel overwhelming .   

Here are a few Pointers that should help you in the process, and be able to get her the ring she will LOVE.    

     Its a good idea to set a budget , and compare what is available within that range. The basic information you should know when ring shopping is a little about the “Four C’s” of diamonds you'll be looking at : cut, color, clarity, and carat. Shop with a  jeweler who offers official certification. None certified diamond can seem like a great deal but depending who you buy from it can be way  off on color  clarity or both .

   Tradition guides  that an Engagement Ring should be in the range 2 or more months of a man's salary, but many men set their own price point with  smaller budget or a bigger one it all depends on your comfort level, what you like and what you think your future Fiancee will like as well. When a man is shopping for an engagement ring, he should not get wrapped up with this 2-month-salary propaganda. I have dealt with customers who ask for options withing a certain dollar amount and then see another ring they fall in love with for thousands more and end up getting it. 

The ring you purchase should be a representation of feelings, not  a ring that requires a small mortgage..... Hopefully you are not a impulse buyer  that throws caution to the wind and  spends double to what you originally planned.

        Cut is the first of the "Four C's" and has the biggest impact on a diamond's quality. especially in Round Diamonds  Ideal , Excellent, Talkowsky cut and Hearts and Arrows are the Best  options but also may cost a little more then a lower cut grade stone.
        Cut determines how a diamond reflects light, which determines the stone's brilliance.
        Cut ratings typically range from "ideal" or "excellent" down to "fair." The higher the rating, the higher the cost.
        Don’t try to save on cut, because a properly cut stone has facets, which are angled like mirrors  in a way to reflect the incoming light. A properly-cut diamond sparkles, whereas a poor-cut one looks flat and lifeless.

    Compare the color.
        Diamond color is a rarity characteristic and not considered a beauty characteristic. Thus, remember that colorless diamonds (D-F) will be much more expensive than a near-colorless counterpart (G-J).
        Ratings from "G" through "J" are near colorless, and ratings from "K" through "L" only have faint color that most eyes will not detect.
        Save money by selecting a color rating from "G" through "K" instead of demanding a colorless stone.
        The above depends on the certificate. GIA-Certified diamonds are known to be graded more strictly than is done for other certificates. Obviously comparing everything to a D flawless will not look as good but the most popular diamonds sold are H-I color range ( still in the near colorless grading ) and si1- si2 slightly included, it just really depends WHAT TYPE the inclusions are and WHERE they are positioned. I have sold some amazing si- clarity stones that look like VS without the price tag.

 Lets discuss clarity.
        Clarity is the  number of inclusions in a diamond and imperfections. They are Natures way of giving Character to each diamond . Does the beauty spot of Cindy Crawford face make ler less attractive ? Most would NOT consider that a imperfection.... its her Trademark.
        "FL" refers to Flawless while "IF" refers to Internally Flawless. "VVS-1" and "VVS-2" are very very slighly included under 10x's magnification, while "VS-1" and "VS-2" are very slightly included under 10x's magnification.
        "SI-1" and "SI-2" are slightly included with inclusions being easily visible under 10'x magnification.

   carat weight. Diamond carat weight is the single most determining factor when it comes to pricing a diamond. Obviously a Bigger or heavier diamond in carats   the more it will cost, Keep in mind carat weight does Not always = to size  and it has nothing to do with the overall cut quality of the stone. You can get a bigger looking diamond that weighs less , and costs less as well it just depends on the cut .

The Diamond you purchase should come with  a grading report from an Independent accredited  laboratory such as the Gemological Institute of America (GIA) or European Gemological Laboratory (EGL) there are also EGL- USA and EGL Canada Certificates . Do not trust gradings that are only given by the jeweler or small independent labs no one has heard of.

Clarity Enhanced I come across many customers who find deals that are IMPOSSIBLE  to be true on eBay and ask me to compare and explain the price difference . The first thing i look for is the words CLARITY  enhanced usually marked next to the clarity box . the confusing wording used  is "100% NATURAL - Clarity Enhanced" or CE.   That would be  like saying a 70 year old lady  after a few nip and tucks,  is now a NATURAL 30 year old woman? .... you can see where I'm going with this ..... a 100% NATURAL DIAMOND is one that has Not been laser direlled or fracture filled  or has had it's color enhanced by High heat and high Pressure  ALL Clarity enhanced diamonds start off as I1 or lower !!!  they are still Diamonds but NOT NATURAL any more.  Depending on how much drilling was done they have known to chip or crack ... I have even seen one that spit in two. Not something I would recommend for a ring .... earrings or pendant Hhhhmmmmm ......maybe.....


Monday, 05 November 2018 16:01


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Top Diamond and Engagement Ring Misconceptions

1. Weight signifies how large the diamond will look- FALSE The carat size of a diamond signifies how much a diamond weighs. However, the weight of the diamond is not an accurate sign of how large the diamond will actually look. You can have a 2.0 carat round diamond measuring 8.2mm and a 2 carat diamond that measures 7.5m. The weight has no factor on how large the diamond appears- it is due to the cut. For an example of a well cut loose oval diamond with larger face up measurements see the certificate to the right.
2. Clarity alone determines sparkle- FALSE  The clarity of your center diamond determines how many imperfections, or lack thereof, are within the diamond. A flawless diamond has no imperfections where as an Included diamond will have imperfections likely visible to the naked eye. The sparkle of a diamond is determined by many different factors and the clarity of the diamond alone is not enough to gauge sparkle. A flawless diamond won't always sparkle more than a diamond with SI1 clarity grade rating that has no visible imperfections detracting from the transparency of the stone. The sparkle depends on each diamond in particular and the cut plays a huge part in the sparkle factor as  well. A poorly cut flawless diamond may not sparkle, whereas an excellent cut Included diamond may no sparkle either. It is all about a ground of balance. 

3. Fluorescence is a negative property for a diamond- False Fluorescence in a diamond is not inherently a negative thing to have in a diamond. It greatly depends upon the exact diamond. You can have an F color diamond with Strong blue fluorescence that exhibits no hazy, milky, cloudy effect. You can also have a J color diamond with fluorescence that does exhibit a hazy, over blue effect. It really depends on the exact diamond so we would not entirely rule it out unless the diamond is hazy and you have a clear visual of it. 

4. Round diamond looks the largest- False Round cut diamonds are not necessarily a diamond shape that will always appear the biggest on your hand face up. Round cut diamonds if cut well will exhibit the most sparkle and brilliance due to many factors however they are perfectly symmetrical all around and therefore don't take up as much length on the finger. if you want a diamond that appears large opt for a shape like an elongated cushion, radiant, oval, pear, or marquise. If they are all at the same carat weights, those cuts would appear larger in comparison. Take a look at this comparison video showing various diamond shapes side by side. The round cut undeniably has the most sparkle but not necessarily the same face up look. 
5. SI2 is a "bad" clarity grade- FALSE SI2 clarity diamonds are at the bottom end of the SI range. About 60% of SI2 clarity diamonds have visible imperfections and spots to the naked eye however there are 40% of SI2 clarity diamonds with no visible imperfections to the naked eye. We would not rule out SI2 because with the right guidance you can find an eye clean SI2 clarity diamond. The most important thing is that each person is working within a specific budget. If you wanted to increase the size or color of your diamond, you can do so by dropping to SI2 provided the SI2 is clean. This video shows a VS2 clarity diamond which comes at a high premium next to an SI2 clarity diamond.  Notice the SI2 does not negatively impact the shine and brilliance of the diamond because we carefully SI clarity diamonds to be in the best range possible. For an example of a GIA certificate of an SI2 clarity diamond that looks beautiful under a microscope and to the naked eye see the image to the right.
6. Platinum is better than white gold- FALSE Platinum and white gold metal are the two options when it comes to getting a silver color engagement ring. Platinum rings are heavier, more malleable, denser, and over time a platinum ring goes down to a greyish- matte finish. A white gold ring will be lighter, the metal remains shiner, it is slightly tougher, and over time can start to show a slight hint of warm from the yellow tones. Platinum is not inherently better than white gold. If you want a heavier ring with a slightly more luxurious feel then platinum is your option. If you would want your ring to remain shinier over time then white gold is an excellent choice. There is not one direct answer to this so it really depends on your budget and the look you are going for. 
7. Diamonds are indestructible, they can’t chip, crack or break- FALSE This is a common misconception that we hear often. Diamonds rate in at 10 on the Mohs Scale of hardness meaning that from all minerals they are at the  very top of hardness and are the most difficult to destruct. However, this is not to say a diamond is unable to crack or break. It is possible to break or chip a diamond with the right amount of pressure, at the right angle, etc... There are elements in the world (not minerals) harder than a diamond and human pressure coupled with the right scenario can cause something like this to happen. That is why your diamond needs to be properly cared for and still treated as something delicate. 
8. You have to spend 20% of your salary- FALSE When it comes to buying an engagement ring we have heard ALL the budgeting rules. Some examples are you can spend 20% of your salary, or 2-3 months of your pay. In our opinion this is really not a good way to budget yourself. The best budget is one you personally feel comfortable with and can lay out. Always remember that you can finance, opt for a layaway plan, and also pay with a credit card. Paying with credit card allows you  lot more time to pay off the ring since you can sign up for one with no interest for a certain time frame. At the end of the day the budget needs to make sense to you!
9. Most people think that "Solitaire" defines a Round diamond or that Solitaire is a setting design meaning no halo, not a completely plain setting- FALSE Solitaire comes from the word solo which means just a single stone. A solitaire design is any diamond shape in the middle on a setting that has no diamonds on the band. I.e., not a halo or three stone setting etc... We have a lot of customers coming in and asking for a solitaire design thinking that a solitaire means a round cut center. You can have an
10.You have to get a matching band for your engagement ring FALSE There is really no set way that your engagement ring and wedding band need to look. Lots of our clients get bands that are slightly thicker, thinner, different metal colors, textures, etc... There are plenty of ways to pair a wedding band with your engagement ring so don't feel stuck to just one design.
11. A pave ring has to be delicate FALSE- Pave is just a way of setting stones where they are close within the metal. This is a nice bold look while still maintaining the low profile, smooth interior appearance, and comfort of pave set diamonds. However, if it is stated as “micro-pave” that would mean setting smaller stones hence the word “micro”.   For an example of a wider pave band see the image and link of the custom eternity band to the right.  Keep in mind we can also use larger pave diamonds on the band of your engagement ring if you would like to achieve a heftier/bolder look to the finished piece.
12. An engagement ring in its truest form has to have a diamond center-stone FALSE  centers such as moissanite make amazing center stone options for your engagement. If you do not want a diamond there is no reason to be talked into one! There are plenty of amazing options out there. Not only are they cost effective, compared to a diamond, but they are truly unique and allow you to have a special ring- incorporate it with our most popular designs. 
13.  The engagement ring has to be a complete surprise  FALSE If the engagement ring is a 100% surprise there is more room for error. The best thing to do is ask you significant other ideas for what they might like or even take them along for a trip to take a look at rings in person. This way you can be sure of the exact design she likes. The actual proposal will still be a surprise since your better half will have no idea when the ring is actually going to show up!
14. There is such a thing as "Signature Ideal Cut" or "Super Ideal Cut" FALSE GIA does not grade anything as Signature Or Ideal cut. they dont use the word "IDEAL". The only cut grade a GIA certified diamond can get is Excellent. Signature or Ideal cut, Marcel Talkowsy, Forever Mark, Loe ideal and many other names are just labeled by online retailers to make generate more business and draw more attraction to a more "exclusive" product when in reality it is just an Excellent cut diamond.  If you do not believe us, go on the GIA website and read all about it.
15.  A cushion cut diamond, or any fancy shape, can have an excellent Cut great FALSE This is another tool used by online retailers to attract customers. GIA only grades Cut for Round cut diamonds specifically. They do not grade cut on any fancy shapes such as oval, radiant, pear, etc...A fancy shape diamond can be extremely well cut however labeling it as that is not something to take light Other shapes are cut to many different ratios of length to width , some more elongated others square it is impossible to give them a cut grade.



***** Article ideas are shared from the LourenB website *** If you have any additional questions please email me at This email address is being protected from spambots. You need JavaScript enabled to view it.
Wednesday, 15 April 2015 23:12


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I specialize in Custom designs and repliations of any style my customer desires

we are dedicated to completing most jibs within 7-10 days instead of weeks as others do

Please contact me to design your perfect Diamond ring EXACTLY how you want it .


ANY ring you have seen a design or may be a few you'd like to comnine together IT IS POSSIBLE 



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This customer upgraded her ring and made a pendant out of the

ORIGINAL ring she ddidn't want to sell.

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I will email you a few center options andprices to make your selection .



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 Image result for charles and colvard moissanite



Ok....So you started Ring shopping .... went to a few local stores and looked around online right. Are you Driving your self crazy yet ?

Lets talk about frequently asked question from customers looking to purchase a diamond or Engagement Ring

"What's the difference between EGL and GIA?"

Here are a few Facts:

1.Both GIA and EGL Certificates are two of the Most recognized Lab names here in the USA  However  ( there ARE also many others that exist) for example EGL-USA , EGL HONG KONG , IGI, HRD,AGS  etc....

2. Diamond Certificates are from Labs that outline the details of the stone, Both are recognized Labs which are distributed to Diamond Districts and Jewelry Stores across USA ,CANADA, AUSTRALIA and WORLD WIDE. Offered on Online sites as well as on Ebay.

3.They are both recognized in the industry and are more desirable than buying a diamond without any certification at all. But they are competitors and THEY ARE NOT THE SAME...... AS A EXAMPLE: 

One of my jeweler colleagues once told me this.  If you want to buy a car  lets say you go to a Car Dealer who show you a 2015 Mercedes-Benz S-Class S550 VS 2015 Hyundai Equos -BOTH Black -4 door sedans with similar options.

You look at both and test drive them. However you decide to buy the Hyundai, You love the way it looks and drives and the Price it's offered at. Can you then expect to go down the road to a Certified Mercedes Dealer and ask them to

"confirm or Verify" your car is Exact as a Mercedes and worth Just as much?   This is what a lot of people do, they buy a gorgeous diamond with a certification other the GIA and then go to a local Jeweler who didn't sell them the ring to "Verify what a Great deal they got" 

what do you think they will tell you or try and do?????when you ask their "OPINION" on your Deal"?


Going back to the certificates, ALL LABS use different Grading systems and diamond grading for mainly color and clarity is done at every laboratory not with machines but by the human eye. THEREFORE IT IS "SUBJECTIVE".

This is where they vary, and each Certificate even GIA will not offer any warranty as to their grading.  You can send the same diamond to GIA in LA and NY and get 2 different opinions !!!! it has happened MANY TIMES, certificate is to be used only as a guideline of the diamonds details NOT A GUARANTEE even when you buy GIA .


" IT is the Lab's "OPINION" which is SUBJECTIVE and will Vary depending on persons, training,  eyes, and techniques and equipment used at the time of grading, lighting and many other factors. 


4. A diamond Certificate can be compared to a "Birth Certificate" of a Diamond stating Details about the Diamonds 4 C's

5. A certificate alone will not describe how beautiful or ugly the diamond is in reality. Nor will it tell you if it sparkles ,No matter who certified it.....

ONLY your eye can determine that FACT! Therefore that is why I offer the 7-Day inspection period from delivery to you, on any item I ship out.

This will give you the opportunity to see it for yourself and make your own decision if you love it or not .

Two diamonds with the exact details can still look different and be prices differently and THERE ARE NO TWO DIAMONDS THAT ARE IDENTICAL .






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